COMING 
SOON

Clean Skincare with clarity
and intention

Friends of IDA evolves from Botanical Intelligence: a refined, nature-rooted approach that acts as a cellular architect,
supporting skin structure, clarity and grounded radiance.

Earth’s finest, always!  

Prickly pear

is a multitasking, barrier-strengthening active that calms redness, refines pores, balances oil and moisture, and helps the skin
appear smoother, clearer, and naturally
luminous over time.

Niacinamide

strengthens the skin barrier, reduces redness, refines pores, and evens out tone
—giving the skin a smoother, clearer, and more resilient complexion with a healthy,
natural glow.

Astaxanthin

is a uniquely powerful, naturally derived antioxidant that shields the skin from oxidative and UV-induced stress, supports collagen integrity, reduces visible signs of aging, and restores a firmer, smoother, more radiant complexion.

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